The Dow Jones Industrial Average (^DJI) was up 40.75 (0.0857%) points today, closing at 47562.87, as U.S. equities largely rebounded from yesterday's slump. The primary narrative driving the market on Friday, October 31st, 2025, was a wave of strong quarterly earnings reports from major technology companies, most notably Amazon (AMZN) and Apple (AAPL). This positive sentiment helped to offset lingering concerns from disappointing earnings reports earlier in the week from Meta Platforms and Microsoft (MSFT).
Amazon's (AMZN) exceptional performance, with shares soaring over 11% after reporting profits that blew past analyst expectations, was a significant catalyst. The retail giant's booming cloud-computing business, Amazon Web Services (AWS), saw reaccelerated growth, a key factor in its strong showing. Apple (AAPL) also contributed positively, delivering better-than-expected profit and forecasting a record holiday quarter, further bolstering investor confidence in the tech sector.
As a result of today's market dynamics, Amazon (AMZN) emerged as the biggest gainer among the Dow stocks, climbing 11.13% to close at $247.9150. Other notable gainers included Chevron (CVX), which rose 3.29% to $158.5500, and Verizon (VZ), up 2.01% to $39.7250. Conversely, Microsoft (MSFT) was among the biggest losers, declining 1.71% to $516.8500. UnitedHealth Group (UNH) fell 1.45% to $339.5800, and McDonald's (MCD) dropped 1.34% to $298.2800.
Ed Liston is a senior contributing editor at TheStockMarketWatch.com. An active market watcher and investor, Ed guides an independent team of experienced analysts and writes for multiple stock trader publications.