{"id":52139,"date":"2025-08-21T06:08:37","date_gmt":"2025-08-21T10:08:37","guid":{"rendered":"https:\/\/stockmarketwatch.com\/stock-market-news\/u-s-alcohol-consumption-hits-record-low-while-goldman-sachs-advises-buying-the-dip-in-equities\/52139\/"},"modified":"2025-08-21T06:08:37","modified_gmt":"2025-08-21T10:08:37","slug":"u-s-alcohol-consumption-hits-record-low-while-goldman-sachs-advises-buying-the-dip-in-equities","status":"publish","type":"post","link":"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/u-s-alcohol-consumption-hits-record-low-while-goldman-sachs-advises-buying-the-dip-in-equities\/52139\/","title":{"rendered":"U.S. Alcohol Consumption Hits Record Low While Goldman Sachs Advises Buying the Dip in Equities"},"content":{"rendered":"<h2>Key Takeaways<\/h2>\n<ul>\n<li><strong>U.S. alcohol consumption<\/strong> has plummeted to a <strong>record 90-year low<\/strong>, with only <strong>54% of adults<\/strong> reporting they drink, a significant drop from 62% in 2023.<\/li>\n<li>This decline is largely attributed to a growing public perception that even <strong>moderate alcohol consumption is harmful<\/strong>, now believed by <strong>53% of Americans<\/strong>.<\/li>\n<li><strong>Goldman Sachs<\/strong> (<a href=\"\/stock\/GS\">GS<\/a>) strategists are reportedly advising investors to <strong>&quot;buy the dips&quot; in equities<\/strong>, viewing market pullbacks as opportunities despite an increasingly <em>fragile macroeconomic backdrop<\/em>.<\/li>\n<\/ul>\n<h2>U.S. Alcohol Consumption Reaches Historic Low<\/h2>\n<p>New data from Gallup&#39;s annual Consumption Habits survey reveals a significant shift in American drinking habits, with U.S. alcohol consumption falling to its lowest level in nearly 90 years. Only <strong>54% of U.S. adults<\/strong> reported consuming alcohol in 2025, a notable decrease from 58% in 2024 and 62% in 2023. This figure marks the lowest point since Gallup began tracking in 1939, surpassing the previous record low of 55% set in 1958.<\/p>\n<p>The primary driver behind this decline appears to be a growing awareness and concern regarding the health implications of alcohol. For the first time, a majority of Americans\u2014<strong>53%<\/strong>\u2014now believe that even <em>moderate drinking is detrimental to health<\/em>, a substantial increase from 45% last year and just 28% in 2015. Public health authorities have increasingly issued warnings, linking even small amounts of alcohol to at least seven types of cancer.<\/p>\n<p>Beyond health concerns, <em>economic pressures<\/em> such as inflation and rising interest rates are also contributing factors, stretching consumer wallets and potentially impacting discretionary spending on alcohol. The survey also indicates a shift in consumption patterns among those who still drink, with a record-low <strong>24%<\/strong> reporting a drink in the previous day and <strong>40%<\/strong> reporting more than a week since their last, the highest share since 2000. The average weekly intake has fallen to <strong>2.8 drinks<\/strong>, the lowest since 1996, down from 3.8 a year ago and a peak of 5.1 drinks per week in 2003. Interestingly, this trend does not appear to be driven by a shift towards recreational cannabis.<\/p>\n<h2>Goldman Sachs Recommends Buying the Dip Amid Market Fragility<\/h2>\n<p>Meanwhile, <strong>Goldman Sachs<\/strong> (<a href=\"\/stock\/GS\">GS<\/a>) strategists are reportedly advising investors to capitalize on market pullbacks, recommending a strategy of &quot;buying the dips&quot; in equities. This comes as the macroeconomic environment shows signs of increased fragility, with concerns about growth potentially leading to larger equity drawdowns.<\/p>\n<p>According to Goldman Sachs Research, recent market volatility, such as the <strong>8% drop in U.S. equities<\/strong> from their highs in August, serves as a &quot;warning shot,&quot; signaling a higher risk of further setbacks. Factors contributing to this <em>fragile backdrop<\/em> include a softening U.S. labor market, weakening global manufacturing data, a sputtering Chinese economy, and lower-than-expected consumer spending in Europe.<\/p>\n<p>Despite these headwinds, Goldman Sachs maintains that the risk of a major bear market\u2014defined as a drop of more than <strong>20%<\/strong> over 12 months\u2014remains relatively low. However, the likelihood of shorter-term corrections of approximately <strong>10%<\/strong> has increased. Strategists suggest that these declines should be viewed as opportunities for investors to acquire quality companies at more reasonable prices, reinforcing the &quot;buy the dip&quot; approach.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways U.S. alcohol consumption has plummeted to a record 90-year low, with only 54% of adults reporting they drink, 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