{"id":52746,"date":"2025-09-05T16:08:27","date_gmt":"2025-09-05T20:08:27","guid":{"rendered":"https:\/\/stockmarketwatch.com\/stock-market-news\/trump-demands-eu-cease-unfair-practices-after-google-hit-with-3-5-billion-antitrust-fine\/52746\/"},"modified":"2025-09-05T16:08:27","modified_gmt":"2025-09-05T20:08:27","slug":"trump-demands-eu-cease-unfair-practices-after-google-hit-with-3-5-billion-antitrust-fine","status":"publish","type":"post","link":"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/trump-demands-eu-cease-unfair-practices-after-google-hit-with-3-5-billion-antitrust-fine\/52746\/","title":{"rendered":"Trump Demands EU Cease &#8216;Unfair Practices&#8217; After Google Hit with $3.5 Billion Antitrust Fine"},"content":{"rendered":"<h2>Key Takeaways<\/h2>\n<ul>\n<li>The European Union has levied a substantial <strong>\u20ac2.95 billion ($3.2 &#8211; $3.5 billion)<\/strong> antitrust fine against <strong>Alphabet Inc.&#39;s Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> for abusing its dominant position in the digital advertising technology market.<\/li>\n<li>President Donald <a href=\"https:\/\/thestockmarketwatch.com\/live\/trump-stock-market\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Trump\">Trump<\/a> has vehemently criticized the EU&#39;s action, labeling it &quot;very unfair&quot; to American companies and threatening to launch a <strong>Section 301 investigation<\/strong> and impose retaliatory tariffs against the bloc.<\/li>\n<li>The EU&#39;s ruling targets <strong>Google&#39;s (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> &quot;self-preferencing practices,&quot; accusing the tech giant of systematically favoring its own ad services over rivals, thereby harming competitors, advertisers, and publishers.<\/li>\n<li>This latest development significantly escalates transatlantic trade tensions, with the EU indicating potential &quot;structural remedies,&quot; such as forcing <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> to divest parts of its ad tech business, if the company fails to comply with the order within 60 days.<\/li>\n<li><strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> has rejected the decision as &quot;unjustified&quot; and has announced its intention to appeal the fine, arguing that the demanded changes would negatively impact thousands of European businesses.<\/li>\n<\/ul>\n<p>President Donald <a href=\"https:\/\/thestockmarketwatch.com\/live\/trump-stock-market\" data-internallinksmanager029f6b8e52c=\"8\" title=\"Trump\">Trump<\/a> has issued a stern warning to the European Union, demanding an immediate halt to what he describes as &quot;unfair practices&quot; targeting American companies, following the EU&#39;s imposition of a massive antitrust fine on <strong>Alphabet Inc.&#39;s Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong>. The European Commission on Friday, September 5, 2025, fined <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> <strong>\u20ac2.95 billion ($3.2 &#8211; $3.5 billion)<\/strong> for abusing its market dominance in digital advertising technology.<\/p>\n<p>Trump, in a statement, expressed strong disapproval of the penalty, calling it &quot;very unfair&quot; to American companies and asserting that the money &quot;would otherwise go to American Investments and Jobs.&quot; He threatened to initiate a <strong>Section 301 investigation<\/strong> into the EU&#39;s trade practices, vowing to protect American ingenuity and counteract what he perceives as discriminatory actions against U.S. firms. This threat echoes previous instances where Trump has used tariffs as a foreign policy tool.<\/p>\n<p>The EU&#39;s competition chief, <strong>Teresa Ribera<\/strong>, stated that <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> &quot;abused its dominant position in adtech harming publishers, advertisers, and consumers,&quot; deeming this behavior illegal under EU antitrust rules. The Commission ordered <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> to cease its &quot;self-preferencing practices&quot; and address inherent conflicts of interest within its advertising technology supply chain. European officials highlighted that <strong>Google&#39;s (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> control over multiple layers of the digital advertising ecosystem creates fundamental conflicts of interest, as it operates software used by both advertisers and publishers.<\/p>\n<p>The decision marks the fourth antitrust penalty for <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> from EU regulators and represents one of the bloc&#39;s toughest actions against Big Tech. The fine&#39;s announcement was reportedly delayed earlier in the week due to concerns from EU trade chief Maro\u0161 \u0160ef\u010dovi\u010d about inflaming trade tensions with the Trump administration, which had previously threatened retaliatory tariffs on European cars.<\/p>\n<p><strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> has been given <strong>60 days<\/strong> to inform the Commission on how it plans to end these anti-competitive practices. Should <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> fail to propose a viable plan, the Commission has indicated it will not hesitate to impose &quot;strong remedies,&quot; including the possibility of a &quot;structural remedy&quot; such as forcing the company to sell off parts of its ad tech business. <strong>Google (<a href=\"\/stock\/GOOGL\">GOOGL<\/a>)<\/strong> has publicly rejected the ruling, with Vice President Lee-Anne Mulholland stating the decision is &quot;unjustified&quot; and the demanded changes &quot;will hurt thousands of European businesses by making it harder for them to make money.&quot; The company has confirmed it will appeal the fine.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways The European Union has levied a substantial \u20ac2.95 billion ($3.2 &#8211; $3.5 billion) antitrust fine against Alphabet Inc.&#39;s 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