{"id":66068,"date":"2026-08-06T09:38:17","date_gmt":"2026-08-06T13:38:17","guid":{"rendered":"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/"},"modified":"2026-08-06T09:38:17","modified_gmt":"2026-08-06T13:38:17","slug":"ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data","status":"publish","type":"post","link":"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/","title":{"rendered":"Ford Unveils $29,945 Fathom EV Pickup as Markets Await Jobs Data"},"content":{"rendered":"<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_84 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 eztoc-toggle-hide-by-default' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#Key_Takeaways\" >Key Takeaways<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#Fords_%22Fathom%22_Targets_Affordable_EV_Market\" >Ford\u2019s &quot;Fathom&quot; Targets Affordable EV Market<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#Castlelake_Exits_easyJet_Bidding_War\" >Castlelake Exits easyJet Bidding War<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#TikTok_Cuts_Nashville_Staff_in_AI_Shift\" >TikTok Cuts Nashville Staff in AI Shift<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#Global_Banks_Freeze_Radiant_World_Assets\" >Global Banks Freeze Radiant World Assets<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"#\" data-href=\"https:\/\/www2.stockmarketwatch.com\/stock-market-news\/ford-unveils-29945-fathom-ev-pickup-as-markets-await-jobs-data\/66068\/#Markets_Cautious_Ahead_of_Nonfarm_Payrolls\" >Markets Cautious Ahead of Nonfarm Payrolls<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Key_Takeaways\"><\/span>Key Takeaways<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<ul>\n<li><strong>Ford (<a href=\"\/stock\/F\">F<\/a>)<\/strong> officially unveiled the <strong>Fathom<\/strong>, a midsize electric pickup starting at <strong>$29,945<\/strong>, aimed at competing with low-cost rivals and Chinese EV makers.<\/li>\n<li><strong>Castlelake<\/strong> withdrew its takeover bid for <strong>easyJet (<a href=\"\/stock\/EZJ\">EZJ<\/a>)<\/strong>, clearing the path for a <strong>\u00a35.7 billion ($7.7 billion)<\/strong> superior offer from <strong>Apollo Global Management (<a href=\"\/stock\/APO\">APO<\/a>)<\/strong>.<\/li>\n<li><strong>TikTok<\/strong> is laying off <strong>250 employees<\/strong> at its Nashville office and closing the facility as it shifts content moderation toward <strong>AI-driven systems<\/strong>.<\/li>\n<li><strong>Deutsche Bank (<a href=\"\/stock\/DB\">DB<\/a>)<\/strong> and other major lenders have frozen funds and credit lines for <strong>Radiant World<\/strong> following allegations of falsified trade documents.<\/li>\n<li>The <strong>Chicago Fed<\/strong> lowered its final <strong>U.S. July unemployment rate forecast to 4.11%<\/strong>, down from a previous estimate of 4.13%, ahead of Friday&#39;s official jobs report.<\/li>\n<\/ul>\n<hr>\n<h2><span class=\"ez-toc-section\" id=\"Fords_%22Fathom%22_Targets_Affordable_EV_Market\"><\/span>Ford\u2019s &quot;Fathom&quot; Targets Affordable EV Market<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Ford Motor Co. (<a href=\"\/stock\/F\">F<\/a>)<\/strong> has revealed its highly anticipated affordable electric pickup will be named the <strong>Fathom<\/strong>, with a starting price of <strong>$29,945<\/strong> including shipping. The vehicle is the first to be built on Ford&#39;s new <strong>Universal EV (UEV) platform<\/strong>, designed to maximize efficiency and lower production costs to compete with Chinese manufacturers like <strong>BYD<\/strong>.<\/p>\n<p>The Fathom will feature a <strong>standard-range battery<\/strong> capable of approximately <strong>300 miles<\/strong> and will come equipped with Ford\u2019s <strong>BlueCruise<\/strong> hands-free driving technology. Pre-orders are scheduled to begin in <strong>early 2027<\/strong>, with the first deliveries expected from the <strong>Louisville Assembly Plant<\/strong> in Kentucky later that year.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Castlelake_Exits_easyJet_Bidding_War\"><\/span>Castlelake Exits easyJet Bidding War<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Investment firm <strong>Castlelake<\/strong> has officially ended its pursuit of <strong>easyJet (<a href=\"\/stock\/EZJ\">EZJ<\/a>)<\/strong>, stating it no longer intends to make an offer for the British budget carrier. The move follows a superior <strong>\u00a37.15 per share<\/strong> cash proposal from <strong>Apollo Global Management (<a href=\"\/stock\/APO\">APO<\/a>)<\/strong>, which valued the airline at approximately <strong>\u00a35.7 billion ($7.7 billion)<\/strong>.<\/p>\n<p>As a result of the withdrawal, <strong>Castlelake<\/strong> is now restricted from making a new offer for the next six months under UK takeover rules. Shares of <strong>easyJet (<a href=\"\/stock\/EZJ\">EZJ<\/a>)<\/strong> dipped roughly <strong>4.5%<\/strong> following the announcement as investors consolidated positions around the remaining Apollo bid.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"TikTok_Cuts_Nashville_Staff_in_AI_Shift\"><\/span>TikTok Cuts Nashville Staff in AI Shift<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>TikTok<\/strong> is closing its <strong>145,000-square-foot<\/strong> office in Nashville\u2019s Music Row, resulting in the layoff of <strong>250 employees<\/strong>. The closure, effective <strong>October 5<\/strong>, marks a significant shift in the company&#39;s operational strategy as it moves human moderation roles toward <strong>AI-powered tools<\/strong>.<\/p>\n<p>The layoffs in Nashville follow similar reductions in <strong>Dublin, Singapore, and the UK<\/strong> earlier this year. The company stated the move is intended to <strong>streamline operations<\/strong> and better align global teams for long-term growth.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Global_Banks_Freeze_Radiant_World_Assets\"><\/span>Global Banks Freeze Radiant World Assets<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><strong>Deutsche Bank (<a href=\"\/stock\/DB\">DB<\/a>)<\/strong> and <strong>KBC Group<\/strong> have frozen several bank accounts belonging to <strong>Radiant World<\/strong>, a major iron ore trader, amid a widening scandal involving suspected <strong>falsified invoices<\/strong>. Other institutions, including <strong>Societe Generale<\/strong>, <strong>Arab Bank<\/strong>, and <strong>ICBC Standard<\/strong>, have also moved to reduce exposure or stop new credit to the firm.<\/p>\n<p>Mining giants <strong>Rio Tinto (<a href=\"\/stock\/RIO\">RIO<\/a>)<\/strong> and <strong>Vale (<a href=\"\/stock\/VALE\">VALE<\/a>)<\/strong> have reportedly removed Radiant World from their approved customer lists. The crisis has prompted <strong>Glencore (<a href=\"\/stock\/GLEN\">GLEN<\/a>)<\/strong> and <strong>Intesa Sanpaolo<\/strong> to take multi-million dollar provisions against their exposure to the trader.<\/p>\n<h2><span class=\"ez-toc-section\" id=\"Markets_Cautious_Ahead_of_Nonfarm_Payrolls\"><\/span>Markets Cautious Ahead of Nonfarm Payrolls<span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>Major indices showed mixed performance on Thursday as investors awaited Friday&#39;s <strong>U.S. nonfarm payrolls<\/strong> report. The <strong><a href=\"https:\/\/stockmarketwatch.com\/indices\/sp500\/today\" data-internallinksmanager029f6b8e52c=\"3\" title=\"snp500 today\">S&amp;P 500<\/a><\/strong> edged up <strong>0.09%<\/strong> to <strong>7,730.32<\/strong>, while the <strong>Nasdaq<\/strong> fell <strong>0.29%<\/strong> to <strong>26,287.07<\/strong>, weighed down by a reassessment of the AI sector and disappointing earnings from memory chip makers.<\/p>\n<p>The <strong>Chicago Fed<\/strong> updated its July unemployment forecast to <strong>4.11%<\/strong>, suggesting a potential dip from June&#39;s <strong>4.19%<\/strong> actual rate. Meanwhile, <a href=\"https:\/\/stockmarketwatch.com\/energy\/crude-oil\" data-internallinksmanager029f6b8e52c=\"12\" title=\"Crude oil\">oil prices<\/a> remained stable near <strong>$80 a barrel<\/strong> as markets monitored <strong>U.S.-Iran negotiations<\/strong> and a new shipping agreement in the <strong>Strait of Hormuz<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Key Takeaways Ford (F) officially unveiled the Fathom, a midsize electric pickup starting at $29,945, aimed at competing with low-cost 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